The Steveo and Taksin Borefest Show

[Steveo]

@steveo

They tried to trademark the name of the football club they own and run. They're not doing it to profit off the global clout of Liverpool the city. It just so happens the founders of the club weren't hugely creative when it came to naming the new club.

Monetising your international brand is in no way a crazy idea.

As I said, the only poor taste this leaves in my mouth is the failure to properly communicate with fans. If anything, it suggests the club is being run even better than some of us think, as apparently even such unorthodox revenue streams are being explored. Dog eat dog world and all that…

I don’t agree at all sorry.

To try and trademark the name of a City is utter madness and delusional.

Also exploring all avenues of income does not make a well run club IMO - some things are not for sale... Surely? Or are we all rabid capitalists looking to maximise every penny regardless of the impact.?

That does not and will NEVER fit with the socialist principles Shankly laid down. As the foundation of this club.

[Steveo]

If it stops people selling half-half scarves then I'm on the clubs side (saying that, they probably sell them in the club shop).

Well - I have to agree on the half half scarf.. What a bad joke that is..

They are an absolute embarrassment to anyone wearing them...

[CCTV]

They actually tried to trademark the name of the city of Liverpool ( at least in a footballing sense ) not just the club. It was a crazy idea and proof that not everything going on behind the scenes is as AMAZING as some would have you believe. I thought the timing of Moore's silly statement yesterday preceding this was interesting..

Doesn't have much bearing on what happens on the field of play but I thought it might add something to the"borefest"..

Though I read both pieces, I find them a little confused.
What did sos do exactly ? Did they make representations to the arbitrating body ? Did they raise awareness?

They seem to make a few odd statements. They value their traders, yet lfc already have enough brand protection to combat copyright infringement, while they wore a load of unofficial tack with the clubs logo on it in protest. Obviously lfc have a different opinion.

They talk about the increasingly corporate influence. I gather ye'd like more season tickets and cheaper matchday tickets, but football is big business. The corporate boxes seem to attract better brand partners, increase revenue and allow people to splurge on a ticket to get to a game they might not otherwise be able to get to, this increase inclusivity at a price. I complain about their relatively low net spend, but I think we'll see Mbappe 2020. Will this be a case for criticism ?
As you have said before a new or redeveloped stadium is a must, new stand done, training complex on course for Kylians arrival and thereafter back to the stadium.

Klopp always calls us Liverpool, will he now have to call us Liverpool FC the whole time to distinguish between the club and city, to drive brand recognition and avoid potential litigation from the city council or corporation ?

Not sure what services were involved, are they looking to take down lfc online?
On the merchandise I can imagine they lose a fair bit to unofficial tack. Maybe traders could revise their pricing structure and provide redeemable coupons to customers. Say £2, 1 goes to the lfc charity and 1 to the club, with the unofficial tack giving no liability to the club.

Fsg/JWH are the owners of lfc, they act as lfc and in its interests. Is there a growing resentment of the owners around the city and fanbase against the perceived increasing corporate influences?

Adding to the borefest out of ignorance

[Balinkay]

I don’t agree at all sorry.

To try and trademark the name of a City is utter madness and delusional.

Also exploring all avenues of income does not make a well run club IMO - some things are not for sale... Surely? Or are we all rabid capitalists looking to maximise every penny regardless of the impact.?

That does not and will NEVER fit with the socialist principles Shankly laid down. As the foundation of this club.

Trademarking the name of the city is delusional? Tell that to the likes of Budweiser beer! And as specifically stated numerous times, the idea was to trademark it in the context of football. This is the corporate world.

I'm not saying I agree with them, on the contrary - I'm on you on this one. But I'll be damned if I'm not happy that we've go owners who are ready to try out anything. If they see pushback from the fans and realise they went too far, they back down - as with the ticket prices.

I agree some things should not be sold, but everything, and I mean everything, is for sale. If the fans are okay with it, why not use it to make more money? In this case the fans weren't okay with it (and I wouldn't be surprised FSG deliberately hid this, because they knew the fans would be against it).

This is also in no way evidence to suggest the club isn't being run well. It's just not being run the way you want.

And socialist principles? Mate we've got a grooming sponsor. What principles?

[Balinkay]

Well - I have to agree on the half half scarf.. What a bad joke that is..

They are an absolute embarrassment to anyone wearing them...

I don't actually mind them for big away games - cool to have some sort of memorabilia. I think I got a half and half scarf from the final v Sevilla.

Still wear my actual LFC one exclusively though.

[Steveo]

Trademarking the name of the city is delusional? Tell that to the likes of Budweiser beer! And as specifically stated numerous times, the idea was to trademark it in the context of football. This is the corporate world.

I'm not saying I agree with them, on the contrary - I'm on you on this one. But I'll be damned if I'm not happy that we've go owners who are ready to try out anything. If they see pushback from the fans and realise they went too far, they back down - as with the ticket prices.

I agree some things should not be sold, but everything, and I mean everything, is for sale. If the fans are okay with it, why not use it to make more money? In this case the fans weren't okay with it (and I wouldn't be surprised FSG deliberately hid this, because they knew the fans would be against it).

This is also in no way evidence to suggest the club isn't being run well. It's just not being run the way you want.

And socialist principles? Mate we've got a grooming sponsor. What principles?

Yep Budweiser - good point.. fuckin Yanks - stole the name of a Czech City and passed it off as an original - only in America.. still today most people think of that beer and see the US branding - without knowledge of its roots..

I am probably old fashioned but I hope that not everything is for sale - though it seemingly is.

[RedNoodle]

Yep Budweiser - good point.. fuckin Yanks - stole the name of a Czech City and passed it off as an original - only in America.. still today most people think of that beer and see the US branding - without knowledge of its roots..

I am probably old fashioned but I hope that not everything is for sale - though it seemingly is.

There was a good story I heard earlier about some fishermen who caught a bluefin tuna worth £2.7m, but instead of selling it they tagged it and then released it. Unfortunately things like that are all too rare with more people than ever willing to "sell their grandmothers" if it makes them a bit of money.

[Steveo]

Off west Cork... Great place.. Good for them.

[Balinkay]

Indeed guys - it's a dog eat dog world out there. Sometimes it depresses even a hugely greedy and narcissistic piece of shite like me.

[justincredible]

Off west Cork... Great place.. Good for them.

West Cork is truly amazing, so beautiful.