It has to be remembered that in the last 2 seasons FSG have let a player in a key area go and failed to replace them and it has cost us very dearly, selling and not replacing Lovren and letting Gini leave and not replacing him were both examples of a false economy, had we replaced both, we would have created greater revenue than the revenue we lost through not replacing them, revenue as in immediate revenue for winning competitions or further participation in them and future revenue from 'building the brand' through winning further top honours
"If Everton were playing at the bottom of my garden, i'd close the curtains”
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