Announcement

Collapse
No announcement yet.

LFC and Joie launch new programme to welcome Reds fans of the future

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • LFC and Joie launch new programme to welcome Reds fans of the future


    As Liverpool FC becomes one year older, the club has teamed up with partner Joie to help celebrate its birthday and welcome Reds fans of the future.
    Working with the Liverpool Women’s Hospital, every baby born at the hospital during the*Reds’*anniversary*month – the club was officially founded on June 3 – will receive a gift*pack*from LFC x Joie to celebrate their birth and welcome them into the football family.
    On average, 24 babies are born at Liverpool Women’s Hospital every day. In 2021, the hospital predicts that up to 1,000 babies will be born each month due to a baby boom.
    The*pack*will include a special letter*penned by*Sir Kenny Dalglish to congratulate parents on their new arrival,*along with*complementary*gifts such*as an LFC x Joie baby hat, a*photo frame for the*baby’s*first LFC photo, a free Anfield stadium*tour,*and various*discounts to*help get them started on their journey.
    The families will also have the chance to enter*Joie’s*competition to win a signed*LFC*shirt and Little Liver Membership*for their new arrival.
    To support these parents*as they start this new chapter,*LFC Foundation will be running a mental health workshop in partnership with Liverpool Women’s Hospital. The workshop will be aimed at new dads*to guide and support them through the unique journey into parenthood*and help them get to grips with their new role.*The sessions will take place every Tuesday between 5.30pm and 6.30pm via Zoom.**
    Having*experienced*first-hand what*it’s*like to become a parent, Liverpool FC first-team players Joe Gomez and*Diogo*Jota spoke to the midwives at Liverpool Women’s Hospital about what it means to be a new dad.
    [embedded content]


    Matt*Parish,*CEO of*LFC*Foundation, said: “Becoming a parent is the start of an extraordinary journey. As we*mark*another year of being Liverpool Football Club, we wanted to take this time to*celebrate Liverpool’s newest arrivals*who will also be sharing our*June*birthday.
    “Not only that, utilising our strong relationships with*our partner*Joie*and also*the Liverpool Women’s Hospital, which share our*important*family values, we wanted to*provide a support network for our fans who are*beginning their lives as new parents.*This is why*we have created our mental health workshops*as a way for our supporters to come together,*share their experiences*and learn with each other*along the way.”
    David Welsh, managing director at Joie, said: “Family is the cornerstone of everything we do here at Joie, so we are delighted to be there as the next generation of Liverpool FC supporters make their arrival into the world.
    “Becoming a parent is an extraordinary*and sometimes overwhelming experience, so having that support network around you is vital – we are glad that we can be a part of this initiative to make sure the fans of LFC never walk alone.”
    Kate Davis,*head of fundraising at Liverpool Women’s Hospital, said:*“We are delighted that LFC Foundation has chosen to celebrate the club’s*birthday with us at Liverpool Women’s Hospital.
    “The initiative to provide baby bundle gift bags to all babies born in the month of June at*the hospital*is wonderful and a lovely gesture for our new families. The hospital sees on average 24 babies being born each day – so we are looking forward to sharing the birthday fun.”



    More...
Working...
X