Raising the club's profile would be the first port of call. Would probably start with famous talents that are due to be free on a Bosman.
Suarez, Kessie, Di Maria, Lacazette and Insigne would all be available in the Summer so I'd probably look there to start with - not necessarily signing all of them, but in terms of talent/profile, just to get things started. Shirts flying off shelves, buzz around the ground etc.
They'll have a "Mark Hughes period" where transfers are a bit hit-and-miss and attracting the absolute mega-stars (Mbappe and Haaland perhaps equivalent-ish to City's Kaka attempt) probably won't happen, but the tier just below that, supplemented with some players that may not be satisfied with game time at their clubs (Ox, Origi, Sterling) would be the beginning of mid-table/threatening Europa League spots then go from there.
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