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Hard to disagree with that Kev and that's what I foresee too. Being risk averse is fine, just don't expect to be at the business end in a few years time when the frugality has caught up.
It's great maximising all possible outputs etc but the major investment in top players is what makes clubs competitive, especially when you have a once in a generation manager.
The likes of Nike walk away if you aren't at the top. Remember when they wouldnt touch us with a bardge pole and even Adidas binned us off because we were going nowhere.
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