Tweet
The former Liverpool striker has name recognition but after a long spell on the sidelines can he deliver on the pitch?
Daniel Sturridge ticks all the boxes for an A-League Men’s marquee: name recognition, a reputation that will attract cameras and coverage to Perth Glory events, and the ability to slap “former Liverpool star” or “Champions League winner” in a headline will draw in gatekeepers outside the football bubble. At a time of great promise, but also great risk, Sturridge will be positioned as a Pied Piper for the lapsed, casual, FIFA, or ‘Eurosnob’ fan: luring them through the turnstiles and towards new broadcast partner Paramount+.
Sturridge has serious pedigree. He is a former Premier League, FA Cup and Champions League winner with Chelsea and Liverpool, and represented England at a World Cup and European Championship. At Anfield, he formed a successful strike partnership with Luis Suárez and finished second in the Golden Boot to his Uruguayan teammate in the 2013–14 season.
Continue reading...
More...
Daniel Sturridge ticks all the boxes for an A-League Men’s marquee: name recognition, a reputation that will attract cameras and coverage to Perth Glory events, and the ability to slap “former Liverpool star” or “Champions League winner” in a headline will draw in gatekeepers outside the football bubble. At a time of great promise, but also great risk, Sturridge will be positioned as a Pied Piper for the lapsed, casual, FIFA, or ‘Eurosnob’ fan: luring them through the turnstiles and towards new broadcast partner Paramount+.
Sturridge has serious pedigree. He is a former Premier League, FA Cup and Champions League winner with Chelsea and Liverpool, and represented England at a World Cup and European Championship. At Anfield, he formed a successful strike partnership with Luis Suárez and finished second in the Golden Boot to his Uruguayan teammate in the 2013–14 season.
Continue reading...
More...